The University of Regina and University of Saskatchewan are pleased to announce a renewed three-year partnership with SaskMilk [BE1.1]that will see the organization continue as presenting sponsor of the U-Prairie Challenge.
 
The partnership will continue to connect SaskMilk with the province's premier university sport rivalry while adding new initiatives designed to make U-Prairie Challenge events more accessible to members of the community.
 
As part of the renewed partnership, SaskMilk will provide 50 complimentary tickets to each U-Prairie Challenge event, helping open the doors to more community members and creating opportunities for people from across Regina and Saskatoon to enjoy the excitement of university sport. Tickets will be distributed through specific local community organizations and groups, bringing people together to cheer on Saskatchewan's student-athletes and be part of the U-Prairie Challenge experience. 

SaskMilk will also have an expanded presence at U-Prairie Challenge events through game-day activations and opportunities for fans to engage directly with SaskMilk.
 
One of the first major activations of the new agreement will take place on Saturday, Sept. 26 when the Regina Rams host the Saskatchewan Huskies at Mosaic Stadium.
 
The U-Prairie Challenge presented by SaskMilk showcases the provincial rivalry between the University of Regina and University of Saskatchewan across Canada West competition. The annual series brings together student-athletes, students, alumni, families, and fans from across Saskatchewan while celebrating university sport and the communities represented by both institutions.
 
 "Sport has a wonderful way of bringing people together, and the U-Prairie Challenge is a great example of that Saskatchewan spirit," said Bre Eberle, Marketing Manager with SaskMilk. "As an organization representing Saskatchewan's dairy farmers, we're proud to continue this partnership and create more opportunities for everyone to come together, enjoy the games, and be part of this exciting provincial rivalry."

 "We're thrilled to continue the U-Prairie Challenge with SaskMilk and the University of Saskatchewan for another three years. We're especially excited that this renewed partnership will help introduce even more members of our community to the Cougars and Rams and the energy that comes with this rivalry." – Lisa Robertson, Director of Sport, Community Engagement & Athlete Development at the University of Regina.

"The U Prairie Challenge is a tremendous opportunity to celebrate the spirit of competition and collaboration across the province" said Shannon Chinn, Chief Athletics Officer for the University of Saskatchewan. "We appreciate SaskMilk's ongoing commitment to this competition and their investment in the student-athlete experience at both the University of Saskatchewan and the University of Regina. Their support helps create meaningful opportunities for our athletes to compete, grow, and represent their communities with pride.  We are looking forward to welcoming fans at our games all season long, particularly when we host the Cougars and Rams, as this partnership raises the stakes each time we compete."

 
ABOUT THE U-PRAIRIE CHALLENGE
 
The U-Prairie Challenge presented by SaskMilk is a season-long competition between the University of Regina and University of Saskatchewan, celebrating the rivalry between the province's two U SPORTS institutions. The Challenge encompasses head-to-head Canada West competition between the Cougars, Rams, and Huskies, with points awarded throughout the season to determine the annual U-Prairie Challenge champion.